The Consultation Game-Changer: Why Setting Realistic Expectations Is Your Secret Weapon
Your expertise is valuable, your time is precious, and your business deserves clients who understand both of those things from the very first interaction.
SYSTEMS BEAT HUSTLE, EVERYTIME
Sustainable Esthetic Success Starts Here
Image slide
Tell your brand's story through images.
Online Education
Limited time: Buy 2 Courses, Get 15% OFF
JUST LAUNCHED
Retail Sales Blueprint Course
This course represents everything I wish someone had taught me about retail confidence when I was starting out. Get ready to learn:
- The psychology behind client decisions
- Systems that feel natural, not pushy
- Scripts that sound like YOU, not a sales manual
- Complete frameworks for serving clients completely
Meet Your Estie Peer & Educator
Hi, I'm Haley, and I Get It
Licensed Esthetician | 12+ Years Beauty Biz Experience | 150+ Students and Counting...
I've been where you are. Talented, passionate, but frustrated by the business side of things. I spent years figuring out what actually works (spoiler: it's not working more hours or undercharging for your expertise).
Now I help estheticians like you build practices that work FOR you, not against you. No fluff, no theory – just proven frameworks that you can implement this week.
My approach: Implementation over information collection. Your business should feel sustainable, not overwhelming.
A Blog for Estheticians
Why Your Amazing Facials Aren't Making You Money (And How to Fix It)
The problem isn't that you don't want to sell. The problem is that you don't know how to recommend confidently.
You Don't Have to Figure This Out Alone
I've been where you are, and I'm here to help. Pick the area that's causing you the most stress and let's work on it.